How solid are your firm's BD foundations? Find out in 2 minutes.

Law firms across the UK trust us to deliver results

Sound familiar?

Your pipeline depends on who you know

Referrals and word-of-mouth work, until they don’t. You can’t plan or grow around luck.

Partners are too busy for consistent BD

Billable work always takes priority. Marketing gets pushed to the bottom of the list.

Your website only explains what you do

It’s a brochure, not a business development tool. Visitors read, but don’t reach out.

You've got nothing to send to new enquiries

No guide, no checklist, no proof. Just a website and a hope they’ll figure it out.

The 14-day BD kickstart

In two weeks, we install the foundations your firm needs to attract the right clients and give you something tangible to show for it. One call. No homework. Done.

Nathan Wilkins headshot
Nathan Wilkins
Founder, 14OhFour

What's included

Message Map

A clear, partner-approved articulation of who you help, why you’re different, and the words to use everywhere – website, LinkedIn, brochures, pitches.

High-converting webpage

One key service page rewritten and rebuilt to turn visitors into enquiries – not just inform them.

Authority Asset

A guide or checklist you can send to prospects and referrers that positions your firm as the obvious expert.

Demand activation

One outbound push live and working. From a referral email or a LinkedIn starter pack for partners.

 

Analytics

Simple analytics so you can see what’s happening: page views, form submissions, where visitors come from.

90-day roadmap

A clear plan for what comes next, so you know exactly how to build on the momentum if you want to continue

How it works

Week 1

We get under the bonnet

One 60-minute discovery call. We dig into your firm’s positioning, ideal clients, and what makes you different. You talk, we listen and extract what matters.

Week 1-2

We build

We create your Message Map, rewrite your webpage, develop your authority asset, and set up tracking. You review and approve. No heavy lifting required.

Week 2

We launch

Everything goes live. Your demand activation is ready. You’ve got a 90-day plan. And you can actually see the numbers moving.

Our promise

If you’re not happy with the Message Map after the discovery call, we’ll refund you in full. No questions, no awkwardness. We’re confident it won’t come to that, but the risk is entirely on us.

Nathan Wilkins headshot
Nathan Wilkins
Founder, 14OhFour

Questions you might have

We only work with law firms. We understand how partners think and what actually drives instructions. We’ve worked with firms from boutique practices to magic circle firms.

That’s the point. You give us 60 minutes for the discovery call, then quick approvals over email. We do the rest.

If the Message Map doesn’t feel right to you, you get a full refund. But in practice, we’ve never had a client reject the strategy because we build it from what you tell us, not from a template.

You won’t have 10 new clients in 14 days. But you will have a clear message, a page built to convert, an asset to send prospects, and a system to track what’s working. That’s the foundation everything else builds on.

If referrals are flowing and you’re turning work away, you’re probably right. But if you’re heading into 2026 wanting a more predictable pipeline, there’s no better time to get the foundations in place.

What clients are saying

"It has been exciting seeing our practice produce informative and engaging content that performs well on the website and social media and has even seen us climb to the top spot on Google, beating out competitors."
Daniel Russell - Carlsons Solicitors
Daniel Russell
Managing Director, Carlsons Solicitors
“It was clear from the outset that 14OhFour had an understanding of law firms and the wider legal market. They proved to be a fantastic partner to work with on this.”
David Stokes Humber Law
David Stokes
Managing Director, Humber Law
“The final product is extremely elegant, has versatility for use at future events, and most importantly of all – is distinctly ‘us’.”
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Lucinda Orr
Partner, Enyo Law

Ready to get your BD foundations right?

Book a quick call with me to see if our 14-day BD Kickstart is right for your firm.

Nathan Wilkins headshot
Nathan Wilkins
Founder, 14OhFour