London law firm.
AI-powered video content, based on existing legal articles.
The challenge.
An established London law firm had created a wealth of information on their website by way of legal articles, covering key practice areas and attracting significant web traffic. However, to extend their reach and build further brand awareness, they needed to diversify their social media strategy by incorporating video content.
The challenge? Video content production is often costly and time-intensive, particularly in the legal sector, where expert input is required to ensure accuracy. Traditional video creation would have required the involvement of lawyers, whose billable time comes at a high cost. To maintain efficiency and scalability, we suggested that the firm repurpose its existing content into professional, engaging AI-powered videos – without adding to their lawyers’ workload.
Our approach.
We developed a streamlined process to convert their high-performing website articles into impactful AI-powered video content while keeping costs low and maintaining content accuracy. The process included:
- Website content audit – to understand which pieces of content were already performing well and thus have a higher impact when repurposed into video, we carried out a content audit across the website.
- Scripting videos from existing content – instead of creating new content from scratch, we repurposed those high-traffic articles from their website. This ensured the content remained accurate and required no additional reviewing, saving significant time.
- Stock footage selection – to create visually engaging content that needed to stand out on social media feeds, we sourced high-quality stock footage that complimented the subject matter and reinforced key messages.
- AI voice narration – in order to maintain a professional feel to the videos, we needed high-quality narration. With the rise of AI-powered voice technology, we were able to achieve a clear and authoritative human tone, eliminating the need for lawyer voiceovers.
The results.
By repurposing existing written content into AI-powered video, this established London law firm successfully introduced a new content format to its social media strategy, achieving measurable results:
- Stronger brand awareness – the videos generated a huge number of impressions for them when compared to written content, increasing visibility among their target audience.
- Diversified content – moving beyond static posts, they also established a presence on YouTube (Shorts), opening up a new digital channel with great organic reach (one video on YouTube Shorts achieving 10x that of a static LinkedIn post).
- More engagement, less effort – video content received higher engagement than previous posts, all while requiring zero lawyer involvement.
- Cost-effective video production – by eliminating the need for on-camera lawyers and high production costs, the law firm created a sustainable, budget-friendly way to leverage video and their expertise. Ideal for creating organic social media content.
This project provided a blueprint for scalable AI-powered video content, allowing this established London law firm to continue maximising its existing content assets while maintaining a strong, authoritative social media presence.
