Enyo Law.
Creating a dynamic brand video for Enyo Law to showcase at the IBA Annual Litigation Forum.
The challenge.
As a high-end disputes-only firm based in London, Enyo Law wanted to create a video that captured the essence of its brand — modern, strategic, and trusted — for use at key international events, starting with the IBA Annual Litigation Forum.
The goal was to tell a compelling story that reflected Enyo’s distinctive positioning in the market, while also providing a reusable asset for future business development and brand awareness opportunities. The challenge? Creating a video that resonated with both UK and international audiences, maintained a premium feel, and reflected the complexity and sophistication of the work the firm is known for, all without relying on talking heads or mind-numbing stock footage.
Our approach.
We worked closely with the Enyo team to develop a brand video that would serve both as a flagship event asset and as an evergreen piece of visual content. The video needed to feel confident, contemporary, and strategic. Much like the firm itself. Our process included:
- Messaging and narrative development: We developed a thematic script built around core messages such as clarity, confidence, and measured thinking, using minimal but impactful copy to reflect the firm’s tone of voice.
- Visual direction and sourcing: Rather than filming in the office, we sourced high-quality, cinematic footage to match the narrative and avoid the need for production-heavy shoots. This kept the visuals abstract and metaphorical, avoiding clichés while reinforcing Enyo’s strategic positioning.
- Motion design and editing: Clean, modern type animation and pacing were used to create a refined visual rhythm, while the colour grading and tone of the footage aligned with Enyo’s brand.
- Music and delivery: A carefully selected music track provided energy and cohesion without overpowering the message, and the final video was delivered in multiple formats for use across different platforms and events.
The results.
The video premiered at the IBA Annual Litigation Forum, where it helped position Enyo Law in front of a global audience of senior disputes professionals. No other law firm sponsor produced a video, and of the sponsoring consultancy firms that did provide videos, Enyo’s video stood out as the best quality.
Early feedback from internal stakeholders and event attendees has been extremely positive, with the video seen as a strong expression of the firm’s brand identity and values.
- A flagship brand asset: The video now serves as a versatile tool for presentations, digital use, and future events.
- Visually aligned with the brand: The design and messaging reflect Enyo’s premium positioning and complement their brand visuals.
- Efficient and scalable: By using stock footage and a carefully scripted narrative, we created a high-impact piece without requiring time from lawyers or large-scale production.
This project provided Enyo with a strategic, scalable way to tell their story visually. One that can grow with their brand and support a wide range of business development activities moving forward.
