The use case for a clear internal communications process

Nathan Wilkins

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Internal communications is responsible for effective communication within your firm. This can involve delivering messages and campaigns on behalf of partners/management, communicating changes in policies and processes to employees, and facilitating dialogue in all areas of the firm. In turn, this leads to employees carrying out their role more effectively, being able to attract and hire great talent and an increase in innovation, along with many other benefits.

Gone are the days of internal communications being a case of sending a tedious monthly newsletter. Firms are getting more creative with their internal communications. Here are three reasons why good internal communication is important for any sized firm.

Staff engagement and culture

Poor staff engagement negatively affects any firm but is usually disguised as something else. Keeping every member of your firm informed is important.

People don’t like to be kept in the dark and want a holistic view of the things that matter within a firm, such as the key priorities of, current projects or innovations and roadmaps for the future.

It is key that the established culture of the firm is at the forefront of all internal communications. With the firm’s values, messaging and tone coming through each and every time.

Showing clear leadership

For a leader (or leadership team) to be truly effective, they need to inspire the workforce through their communications. Having a way of communicating the firm’s vision is key in having a truly effective workforce.

From spreading key messages to setting expectations, a clear internal communications strategy for any leader is vital. Some firms are even able to tie clear communications from their leadership to a stronger financial performance.

If employees feel valued and involved in the success of the firm, they will be more productive – it really is as simple as that.

A tool for effective change

With the huge amount of effort and budget going into transforming firms to compete in today’s world, a major aspect that can’t be overlooked is an effective internal communications strategy.

There should be a focus on explaining what exactly is being undertaken during times of change, and what is needed from employees to help make it effective. It is important to always tie these changes to the firm’s values or their mission so it is clear why it is happening.