Capchuur.

The challenge.

Most pitches are urgent. And most of them start the same way: someone in BD needs a list of the firm's relevant experience, and they need it by tomorrow.

We've spent years being that someone. That meant digging through old PowerPoints and PDFs, and emailing lawyers to ask what they'd worked on and whether it could be used. Then waiting. Then chasing.

Eventually we built a spreadsheet that could be filtered. It helped. But it came with a catch: only one person could edit it. Opening it up to the whole firm to add and update entries was too risky, so the firm's experience still lived in one person's file and everyone else's inbox.

Legal directory submissions had the same problem, only bigger and on a deadline.

Our approach.

Capchuur grew out of that experience, and out of conversations and work with law-firm clients. We designed and built it for over-stretched BD and marketing teams at mid-sized firms. It also had to work for the lawyers whose matters feed it.

A few decisions shaped the product:

• Lawyers can contribute without it becoming a free-for-all. Lawyers add their own matters through a simple form. Each submission is approved before it goes live, and there's a full audit trail of every action, from updates to deletions. That's what the old spreadsheet couldn't do safely.
• One matter, several write-ups. A matter can have several versions, so a detailed write-up for a particular directory and a shortened summary for a quick pitch can sit together, without anyone overwriting the original.
• Built around the work BD actually does. Experience records feed directly into pitch documents and directory submissions, instead of being copied and pasted from one document to the next.

The results.

Capchuur is in use today, including:

• a central experience database with search and filtering
• pitch document automation
• legal directory submission automation
• Trips, which records the events a firm attends, who's going and the materials they need.

A London disputes boutique licenses Capchuur directly. We use it in our retained BD work with the firm, and by our own estimate it saves three to five hours on every pitch document we produce.

The firm's external directories adviser uses it too:

"Directory submissions used to start with chasing lawyers and digging out old write-ups. With Capchuur, the approved matter details are already there, in a version I can adapt for each guide. It saves me several hours on every submission."

Legal directories consultant External adviser to a London disputes boutique

What's next.

Capchuur doesn't use AI yet. That's deliberate sequencing rather than an oversight: get the experience data structured, approved and trustworthy first. The next planned features build on that foundation, including a Claude connector (via MCP) and AI-assisted pitch drafting.