Introduction to legal event apps for law firms
Event apps have revolutionised the way law firms plan and execute their events. From conferences to webinars, event apps have become an indispensable tool for event management.
Law firms strive to create impactful events that leave a lasting impression on their attendees (or sometimes they just want to gather contacts together for a social but stick with us here). With the advancement of technology, event apps have emerged as a powerful tool to achieve this goal. These apps are specifically designed to streamline event management processes, improve attendee experience, and provide a platform for engagement and interactivity.
CASE STUDY: Developing a cross-device event app for the Fresh Perspectives Contentious Trusts conference.
Why law firms should use legal event apps
Event apps offer numerous advantages over traditional event management methods. Firstly, event apps provide a convenient and centralised platform for attendees to access all event-related information. From event schedules to speaker bios, attendees can easily find everything they need in one place. A legal event app also helps to eliminate the need for printed materials. Legal event 1 – 0 contributing to global warming.
Secondly, event apps offer real-time communication channels, enabling law firms to engage with their attendees before, during, and after the event. Push notifications can be used to send important updates, such as session changes or networking opportunities, directly to attendees’ mobile devices. This ensures that attendees stay informed and engaged throughout the event.
Lastly, event apps allow law firms to gather valuable data and insights about their events. By tracking attendee interactions and preferences, law firms can measure the success of their events and make data-driven decisions for future improvements. This data can also be used to personalise the event experience for each attendee, creating a more meaningful and memorable event.
Benefits of using a legal event app
The use of apps in legal events brings a host of benefits for law firms. Firstly, event apps enhance attendee engagement by providing interactive features and functionalities. Attendees can participate in live polls, ask questions to speakers, and network with other attendees through the app. This not only encourages active participation but also fosters meaningful connections among attendees.
Secondly, event apps promote interactivity by offering gamification features. Law firms can incorporate gamified elements such as leaderboards, badges, and challenges into their events, creating a sense of competition and excitement among attendees. This gamification aspect not only adds a fun element to the event but also motivates attendees to actively participate and explore different event activities.
Another significant benefit of event apps for legal events is the ability to provide personalised content to attendees. Through the app, law firms can tailor the event experience based on attendees’ preferences and interests. For example, attendees can create their own personalised agenda, bookmark sessions of interest, and receive recommendations for relevant content. This customisation enhances the overall attendee experience and ensures that each individual gets the most out of the event.
How legal event apps enhance engagement and interactivity
Event apps take engagement and interactivity to the next level by leveraging various features and functionalities. One of the key features that enhance engagement is the ability to live-stream event sessions. Law firms can reach a wider audience by allowing remote attendees to join the event via the app. This not only increases engagement but also provides flexibility for attendees who are unable to attend in person.
Another feature that promotes engagement is the option to host virtual networking events. Event apps can facilitate virtual networking sessions where attendees can connect with each other, exchange contact information, and engage in meaningful conversations. This feature is particularly beneficial for law firms hosting international events or events with a large number of attendees, as it enables networking opportunities regardless of geographical constraints.
Moreover, event apps offer interactive maps and floor plans, allowing attendees to navigate the event venue with ease. This feature eliminates the frustration of getting lost and helps attendees make the most of their time at the event. Additionally, event apps can include interactive Q&A sessions, where attendees can submit questions to speakers in real time, ensuring that their queries are addressed during the event.
Key features to include in your legal event app
When developing an event app for a law firm, there are several key features to consider. Firstly, the app should have a user-friendly interface that is easy to navigate. Attendees should be able to quickly access event information, create personalised agendas, and engage with interactive features without any confusion.
Secondly, the app should offer robust networking capabilities. Law firms should look for features such as virtual networking sessions, attendee profiles, and in-app messaging to facilitate meaningful connections among attendees. Additionally, the app should allow attendees to easily exchange contact information and schedule meetings with other participants.
Furthermore, law firms should consider the security and privacy features of the event app. Attendees’ personal information should be protected, and the app should comply with relevant data protection regulations. Law firms should also ensure that the app provides secure access controls to prevent unauthorised access to sensitive event information.
Best practices for implementing a legal event app
To successfully implement an event app for law firms, it is essential to follow best practices. Firstly, law firms should clearly define their event goals and objectives. This will help define the key features required in the event app. Whether the goal is to increase attendee engagement, gather valuable data, or enhance the overall event experience, having a clear vision is crucial for a successful implementation.
Secondly, law firms should promote the event app to their attendees well in advance. Creating awareness about the app and its benefits will encourage attendees to download and utilise it during the event. This can be done through email campaigns, social media posts, and personalised invitations.
Additionally, it is important to gather feedback from attendees after the event. This feedback will provide valuable insights into the strengths and weaknesses of the event app and help in making improvements for future events. Law firms should also analyse the data collected through the app to measure the success of the event and identify areas for improvement.
LegalTech trends in legal event app development
LegalTech is constantly evolving, and event app development is no exception. Several trends are shaping the future of event apps for law firms. Firstly, Artificial Intelligence (AI) is being incorporated into event apps to provide personalised recommendations and suggestions to attendees. AI algorithms can analyse attendees’ preferences and behaviours to deliver tailored content and session recommendations, enhancing the overall event experience.
Secondly, virtual and augmented reality (VR/AR) technologies are being integrated into event apps to create immersive experiences for attendees. Law firms can use VR/AR to showcase virtual simulations, interactive case studies, or virtual tours of law firm offices. This technology not only adds a wow factor to the event but also provides a unique learning experience for attendees.
Conclusion
Event apps have become a game-changer for law firms, offering numerous benefits and opportunities to enhance engagement and interactivity in legal events. By embracing event apps, law firms can create memorable and impactful events that leave a lasting impression on their attendees. From streamlining event management processes to providing personalised content and networking opportunities, legal event apps have transformed the way legal events are organised and experienced by attendees.
If you are a law firm looking to leverage the power of event apps for your upcoming events, contact us to discuss your requirements.
CASE STUDY: Developing a cross-device event app for the Fresh Perspectives Contentious Trusts conference.
Nathan is the founder of 14OhFour, having previously held digital marketing roles at Taylor Wessing; Bird & Bird; and other, smaller full-service London law firms.
